Michael Bublé, the Canadian crooner known for his silky voice, recently took shoppers by surprise yet again. This time, he adopted the persona of ‘Dion’, a seemingly clueless sales assistant from South Africa, in a comedic sketch orchestrated by the BBC. Masquerading as a clumsy newcomer to retail, Bublé’s true identity remained under wraps until he unveiled his vocal talent through a karaoke demonstration, eliciting flabbergasted reactions from unsuspecting customers.
The prank first unfolded with a fellow employee, who believed he was merely assisting the awkward newcomer, only to be astounded as ‘Dion’ broke into song, revealing his true identity as Michael Bublé. This moment of revelation was captured in a video that has since garnered 6.1 million views on YouTube. Bublé revealed that the name “Dion” was inspired by one of his real-life friends from South Africa.
Donning his “Dion” persona, Bublé humorously critiqued the store’s music selection, filled exclusively with his own albums, branding it as mere “elevator music.” His antics continued as he offered an unconventional back massage to a young female shopper, a gesture that would typically raise eyebrows coming from a retail worker. Yet, her astonishment was palpable when Bublé began to sing, as his voice was a dead giveaway to his fans.
As his smooth, instantly recognizable voice spread throughout the store, Bublé started drawing a crowd of amazed shoppers at this point. The pop and jazz icon showed a great rapport with his fans after the bit was done, warmly hugging them and making time for a casual chat. Bublé is clearly a fan of surprise interactions with fans, as he has quite a few on YouTube, including a great clip of him singing on the NYC subway which you can see below.
As Bublé’s performance unfolded, his melodic voice attracted not only fellow employees, but also a gathering of spellbound shoppers, showcasing his natural charm and affinity for engaging with fans beyond the stage.
This wasn’t Bublé’s first venture into surprising his fans, either. In fact, his YouTube channel features several videos of similar encounters, including a memorable performance alongside an acapella group in the New York City subway. You can also check out his official website to stay connected with the artist’s latest endeavors.